Privacy Policy

1. Introduction/Purpose of this Policy

At Boughtons Bedroom Design Limited (“Boughtons”) we respect your privacy and are committed to protecting what personal data (information) we collect from you.  Under the Data Protection legislation we are required to notify you of the information contained in this Privacy Policy (“the Notice”).

This Notice explains how and for and what purposes we collect, use and share personal information, in accordance with the General Data Protection Regulations (“GDPR”).

2. About Us

Boughtons Bedroom Design Limited, of 319 Grafton Street, Liverpool  L8 4YB and Unit 9, Sealand Industrial Estate, Hartford Way, Chester  CH1 4NW is a “Data Controller”.  This means that we are responsible for deciding how we hold and use personal information about you.  We may update this Notice at any time.

3. Use of Cookies

Please note that our website uses Google analytics to compile statistics from our cookies, which help us to measure how many people visit our site, how long people stay on specific pages, what people have clicked on and which parts of the website they find most useful.  The use of cookies helps us make our website more relevant to you by developing new content and to monitor the performance of our website to provide a better user experience.  For more information on how we use cookies, see below.

This site uses cookies.  These are small text files placed on your machine to help our website provide a better user experience.  In general, cookies are used to retain user preferences, store information  and to provide anonymised tracking data to third party applications like Google analytics.  As a rule, cookies improve your browsing experience.  However, you may prefer to disable cookies on this site and on others.  The most effective way to do this is to disable cookies in your browser.  We suggest consulting the “Help” section of your browser or taking a look at the “About Cookies” website which offers guidance for all modern browsers.

4. What personal information do we collect?

All personal information that we collect in the course of our business (including through our website) may be recorded, used and protected in accordance with this Notice and applicable Data Protection legislation, including the GDPR.  By placing an order with  us or submitting your details on our website you are asking us to process and store your personal data so that we can provide information or assistance to you.

To undertake the above, we may process the following information, including:-

• Your name
• The name of your organisation (if applicable)
• Address(es)
• Date of birth
• Gender
• E-mail address(es)
• Telephone number(s)
• Other information relevant to the provision of our goods and services

This is a non-exhaustive list which reflects the personal nature of the  information we process as a company engaged in the design ,manufacture ,supply and installation of  fitted furniture. 

5. How we collect your personal information

The information we collect may be gathered from a variety of sources, including directly from you, in writing , by e-mail, through online contact forms on our website, information you have made public or from a third party.  The information we collect, process and store will be done so in accordance with the applicable Data Protection legislation, including the GDPR and the purposes set out in this Notice.

6. How we use your personal information

We will only use your personal information when the law allows us to, including but not limited to the following circumstances:-

• The provision of goods and services
• Carrying out our obligations arising from any contracts entered into between Boughtons and you as a customer
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Compliance with our legal obligations
• Passing your information to third parties and other organisations for the purposes of complying with our contractual obligations
• Improving our products and services
• Providing you with information, products and/or services you request from us
• Sending you information
• Networking information security
• Direct marketing
• Determining the effectiveness of promotional campaigns and advertising

7. Marketing Communications

We may use your personal data to form a view on what we think you may want or need or what may be of interest to you.  This is one method used to help us decide which products and services may be relevant to you.  You can update your marketing preferences or unsubscribe from receiving marketing communications from us at any time by sending an e-mail to info@boughtonsbedrooms.co.uk or by contacting us by telephone or by post.

8. Sharing Information

We may from time to time have to share your personal information with third parties, including but not limited to:-

• If we are under a legal or statutory obligation to do so
• If it is necessary to do so to enforce our contractual rights
• Where such disclosure is necessary, to protect the safety of any person
• Where otherwise permitted under applicable law

We will not pass on personal information to any individual or company for marketing purposes.

9. Data Retention

We source some files digitally and others in hard copy.  We will keep your personal data for as long as it is reasonably necessary to fulfil the purpose for which it is collected.  We will also retain your data in order to comply with our legal and business requirements.

10. Your Rights

Under GDPR you have a number of rights, which include:-

• The right to be informed about the collection and use of personal information
• The right to access your personal information (commonly known as a “Data Subject Access Request”)
• The right to correct any mistakes in the information which we hold
• The right to erase your personal information in certain circumstances
• The right to restrict processing of your personal information
• The right to move, copy or transfer  your personal information
• The right to object to the processing of your personal information or the continued processing of your personal information
• The right to object to direct marketing
• Rights in relation to automated decision making and profiling

Further information on your rights under the GDPR can be found at www.ico.org.uk.  If you would like to make a request to exercise any of these rights, please e-mail our Data Protection Officer requesting a Data Access Request form at info@boughtonsbedrooms.co.uk or write to us at Boughtons Bedroom Design Limited, 319 Grafton Street, Liverpool  L8 4YB marked for the attention of the Data Protection Officer.

When contacting us, please let us have enough information to identify you ( eg full name and address) and state the right that you wish to exercise.  Once we have received your appropriate and completed Data Access Request form we will respond to you within a reasonable period of time after receipt of your request.

11. Data Security

We are committed to keeping your personal information confidential.  Appropriate security measures are in place to protect your personal information against the risk of accidental loss, usage, unauthorised access, alteration, disclosure or destruction.  In addition, your personal information will only be handled by employees, agents, contractors and other third parties who have the business need to know and integrity to keep your personal information confidential and use it only for the purposes for which it was collected.  We have procedures in place to deal with any suspected personal data security breach and will notify you of a suspected breach if we are legally required to do so.

12. Complaints

For more information about this policy or if you would like to make a complaint regarding any aspect of your personal data, please write to us via info@boughtonsbedrooms.co.uk or at Boughtons Bedroom Design Limited, 319 Grafton Street, Liverpool  L8 4YB.  We will endeavour to resolve any of your concerns or complaints.  However, if we are unable to do so to your reasonable satisfaction, you may write to the Information Commissioners Office by visiting their website: www.ico.org.uk or contacting them on their telephone number (0303) 123 1113.

13. Changes to the Privacy Notice

We may make changes to this policy from time to time in order to reflect changes to our operations or changes in legal requirements.  Where applicable, we will notify you, usually in writing or publishing updated content to our website or by other appropriate means.